Erica Pennant

PEOPLE en Español extends one of their most popular editorial features into a one-of-a-kind experience that celebrates their entertainers and culture. The signature, red carpet event brings the brand’s coveted Los 50 Más Bellos list to life with an unforgettable celebration of the world’s most beautiful Hispanics.

Los 50 Más Bellos reaches over 1 billion people through international press and social media

The Facts

The annual event is streamed live from the red carpet on Peopleenespanol.com.
More than 100 fans join the onsite Bellos fan pit to get a taste of the red carpet action.
Now in its 12th year, past attendees of the Bellos event include: Eva Longoria, Ricky Martin, Rita Moreno, Dascha Polanco, William Levy, Sofia Vergara, Zoe Saldana, Maite Perroni, Sammy Sosa, Charytin Goyco, Cristina Umana, Jason Canela and more.

Worked in partnership with the editorial creative director in order to output promotional creative synergistic with the editorial direction and vision.

Festival People en Español is an annual two-day celebration of Hispanic entertainment, culture and community. It reaches over 600 million people annually through national/international print, television, radio, desktop, mobile and environmental media. Provide creative direction and manage the production of entire campaign.

Owner; Principal Makeup Artist; Creative Director.
Art directed and designed website, blog and branding. Ran successful travel spa that specialized in weddings and special events, for approximately 10 years.

Festival People en Español is an annual two-day celebration of Hispanic entertainment, culture and community. It reaches over 600 million people annually through national/international print, television, radio, desktop, mobile and environmental media. Provide creative direction and manage the production of entire campaign.

Neutrogena partnered with the Time Inc. Style and Entertainment Group to educate and inspire suncare action among Neutrogena’s core demographic. The Spotlight on Suncare integrated program reached consumers via Print, Digital and Live Tour (Co-branded bus tour made weekend stops in four East Coast markets at high-profile events in May and June).

Festival People en Español is an annual two-day celebration of Hispanic entertainment, culture and community. It reaches over 600 million people annually through national/international print, television, radio, desktop, mobile and environmental media. Provide creative direction and manage the production of entire campaign.

Provided creative direction, designed and produced in-book advertorial series with Actress/Model Blanca Soto shot by Celebrity Photographer, Omar Cruz for People en Español.

Sourced talent, provided creative direction, designed and produced in-book advertorial section and digital ad units shot by Alex Beauchesne for People en Español and People StyleWatch.